From company employee to company president, the capabilities of a company and of each person are factors that all involved need to consciously harmonize. Accordingly, when a company aspires to be a consistently good company, in order to reach the level of capability required, each individual must give effort and devotion to the cause. The type of company that Vanfu should continually aspire to be is not an "excellent company" but rather a "good company". It must be a company that each and every employee can have pride in, and as a collective has a dream. Furthermore, it must be a robust company, while also possessing sensitivity. Vanfu must care about creativity, and make creativity integral to the products it develops as well as to the very existence of the company itself, and must also be a company with strong presence. Vanfu must continually seek an appropriate level of profit (ordinary profits 10% or more than retail sales). At the same time, Vanfu must move forward as a company conscious of making a contribution to society in general. Vanfu must be a company strong enough to make a contribution to society - in other words, a company that possesses corporate virtue. As a precondition for creating a company that possesses corporate virtue, Vanfu must be a company that takes care of its employees, stockholders, and customers. Vanfu must respect the spirit of consideration, and must be a group with good humanism. Moreover, Vanfu must be a business that is required by society while also realizing a profit. The basic strategy for expanding business must plan for development within the application range of the technology maintained by Vanfu. To allow proper implementation of all the items of the corporate philosophy, Vanfu will always conduct activities while remaining conscious of its capabilities.